SOCIAL MEDIA TOOLKIT
THE BABY BANK
The Baby Bank are charity based in Windsor providing essentials to families in extreme need. I worked with Rebecca and Lauren to understand the current brand and work out where they wanted it to be before getting creative.
It was important for the brand to change its identity from a charity helping mums and newborn babies to a charity working with families and children up to 16. So I started my work by including a strap-line with the existing, well-established logo and advising the team on how they might convey this information in their brand comms.
I then re-vamped the colour palette and designed an easy to use social media toolkit. The result is a toolkit that the busy team of volunteers can use themselves and a refreshed looking brand.
