BRAND REFRESH
ALTON TOWERS RESORT
As part of the team at LMC Design I worked on an exciting project to refresh all of the Alton Towers Resort marketing collateral. Given the size of the resort, including multiple different offerings (spa, gold, park etc.) and the wealth of marketing collateral produced by the team, we used a toolkit system to create a consistent look across all of the material but allow for each area of the resort to have it's own unique style.
For each area of the resort the toolkit included a individual whimsical wallpaper background, a fantastic bespoke typeface and a set of magical imagery.
I worked closely on the set of whimsical wallpaper backgrounds and took a lead role in the spa template which included a bespoke new typeface to add the fantastical essence of the Alton Towers Resort to the spa area. Once we had built the full template I also played a part in bringing all the elements together across various collateral, including more corporate communications.
Created while working at LMC Design Ltd.
