I partnered with Chris, Jon, and the team at The Jockey Club to create the brand identity for DerbyFest, a vibrant, ticketed area of The Hill featuring family-friendly entertainment and a lively Fanzone stage with celebrity talent, music, and more. The vision was all about capturing excitement, energy, and feel-good vibes: bright, summery, and fun.

The resulting logo is bold, colurful, and engaging. It was intentionally designed to resonate with a broad audience, from young children to adults, making DerbyFest appealing whether you’re attending with family, friends, or colleagues.