BRANDING + BRAND GUIDELINES
GB POINTING + POINT TO POINT AUTHORITY
Working closely with Tiggy and Paul at The Point to Point Authority (PPA) I have developed a stand out new logo for both GB Pointing and The PPA. The PPA is the body responsible for administration, education and innovation within point-to-point racing whereas GB Pointing represents the sport as a whole at the grassroots level.
Bold and impactful with a simple, stylish edge this new suite of logos is the beginning of a strong identity for the sport of point to point. The powerful British colour palette alongside confident lettering create a striking mark with the jumping horse giving a sense of movement and energy.
