LOGO DESIGN + TEMPLATE DESIGN
DIVORCE SPACE
Divorce Space is an exciting new concept launched in the UK in 2025 by Karen Ward in Surrey. It offers divorce coaching designed to support individuals through the emotional and practical challenges of separation. Karen’s mission is to disrupt the traditional reliance on divorce lawyers by encouraging people to seek the guidance of a coach first, and a lawyer second.
Working closely with Karen, I developed a professional brand identity that conveys clarity and reassurance during what is often a chaotic and emotionally demanding time. The identity combines strong typography with a striking “D” graphic — bold and grounded, symbolising the stabilising role a divorce coach plays throughout the process. The colour palette balances a bright, optimistic yellow with a deep, professional green, reflecting both positivity and trustworthiness.
One of my favourite details is the subtle use of the “V” and “A” forms to suggest two people taking different paths, while also echoing the ups and downs of the divorce journey. These thoughtful touches highlight the people-centred ethos of Divorce Space, reinforcing that this is a service genuinely committed to supporting clients’ well-being.
