BRANDING + BRAND ORGANISATION
DYSLEXIA LAUNCHPAD
Working with Hannah on a new identity for her established business, Dyslexia Launchpad was a total joy. Given the complex topic we worked together to establish a full design brief before I dived into the creative. While dyslexia is a single topic, Hannah talks about many different areas within a dyslexia diagnoses so early on we decided a colour system may generate a helpful tool for organisation further down the line - both for parents and for Hannah herself.
We devised the strong strap-line 'teach, support, empower, thrive' to embody Hannah's business vision and created a 9 colour system with each colour representing a different area of her business offering. The colours are fun and engaging without being an obvious rainbow and the more corporate style typography gives the identity a professional look and feel.
The eye-catching icon represents the child at the centre of the diagnoses and all of the different parts that make up the person as a whole. It is also a reflection of the letter D for dyslexia and creates a great brand mark to elevate the brand.
Take a closer look at Dyslexia Launchpad here.
