LOGO DESIGN + STRAP-LINE CREATION + BRAND ROLLOUT
AGRIWELLBEING ALLIANCE
The AgriWellbeing Alliance is a collaborative initiative comprising businesses and charities—including The Crown Estate and Mates in Mind—dedicated to supporting mental health and wellbeing within the farming community. This alliance brings together a broad spectrum of rural organisations and individuals who engage with the agricultural sector to foster an environment where mental health is prioritised, supported, and openly discussed.
The Alliance’s mission is to work across the rural landscape to raise awareness, reduce stigma, and improve access to vital mental health support services for all those who live and work in farming.
The logo design reflects the values and setting of the rural sector, combining authority with a natural, approachable aesthetic. The colour palette draws inspiration from the natural environment, while the bold leaf icon clearly situates the brand within the agricultural space. This distinctive symbol also functions effectively as a standalone graphic, seamlessly integrating into a wide range of branded materials enhanced by evocative farming photography.
Accompanying the visual identity is a heartfelt strapline: "One farmer, one conversation at a time", reinforcing the Alliance’s commitment to meaningful, personal engagement across the sector.
