CAMPAIGN DESIGN + ROLL OUT
SAFETY FIRST CAMPAIGN FOR THE CROWN ESTATE
The Crown Estate place Health & Safety and the impact on people first and foremost in all of their decision making so it was important for Henrietta, Lorraine and the whole Health & Safety team to create a strong identity to surround all of the messaging they share across the business. As part of a new behavioural based safety programme we devised a campaign identity that works within the new Crown Estate guidelines to help shout about Safety First and making safety first personal.
The typography is bold, clean and accessible for maximum impact while the unique icon captures our intrigue as it signifies a connected team focussed on physical and emotional safety and protection. The icon also transforms into an eye-catching pattern that works brilliantly across the various templates.
