BRANDING + SIGNAGE
THE ARKLE BAR
Branding and signage design as part of a revamp of the historic Arkle Bar at Cheltenham racecourse. The bar celebrates the legendary horse Arkle who won the Cheltenham Gold Cup 3 consecutive years from 1964 to 1966. It is full of Arkle memorabilia and dark mahogany wood and so is steeped in history. However, the bar is frequented by many young festival goers so the branding needed to reflect the history of the bar while appealing to the current cliental.
I worked with the team at the jockey Club as well as the Cheltenham team to achieve this with a combination of funky, bold type and a striking colour palette representative of Arkle's winning jockey colours. I particularly love how the branding links to the new black and white chequered flooring.
