LOGO DESIGN
RACING VILLAGE AT THE EPSOM DERBY
I developed the brand identity for Racing Village, described by the team as “Chelsea by the racecourse.” This exclusive stand-side area is reserved for Owners, Trainers, Jockey Club Members, and distinguished guests, from racing’s top personalities to lords, ladies, and high-net-worth international visitors.
For a space dedicated to racing’s most celebrated figures, the brand needed to feel appropriately prestigious. The identity embraces a regal, historic, and traditional aesthetic, rich with gold accents and an unmistakable sense of opulence.
The final mark brings that vision to life through a refined RV monogram paired with clean, understated typography. Elegant, simple, and quietly confident, an identity worthy of the guests it represents.
